Hall of fame radio personality Bobby Rich, legacy station manager Jim Arnold and local downtown champion Fletcher McCusker have joined forces to launch a new Tucson owned-and-operated commercial radio station in Tucson at 101.7FM and AM830. Branded as The DRIVE, KDRI Tucson originates 24/7 broadcasting from Scott and Broadway downtown. The station is designed to appeal to baby boomers whose radio options have become overlooked and underserved by local radio. With a catalog of over 2,000 songs, the distinctive presentation will be unlike anything in the region and maybe in the country.